On the occasion of the Arabian Travel Market, Tourmeon organized the event “Lake Como in the Middle East” to launch Lake Como as a premier Middle East destination, in collaboration with IICUAE. The event brought together 50+ GCC travel professionals, media, Institutions (Consul General of Italy in Dubai Napoli, Advisor of the Ministry of Tourism Caramanna, Tourism Councilor of Lombardy Mazzalli, IICUAE President Campagna) highlighting Lake Como’s unique offerings.