At Tourmeon, we transform strategy into impact. Over the years, we have designed and delivered high-profile workshops, roadshows, trade missions, and networking events that connect Italy with the GCC travel trade. From large-scale institutional projects with national and regional tourism boards, to bespoke initiatives for private operators, our events consistently bring together top GCC buyers, media, and decision-makers, creating meaningful partnerships and concrete business opportunities.

A showcase of our most impactful projects, brought to life by exceptional Partners.

  • LAKE COMO IN THE MIDDLE EAST

    Como & Lecco Chamber
    On the occasion of the Arabian Travel Market, Tourmeon organized the event “Lake Como in the Middle East” to launch Lake Como as a premier Middle East destination, in collaboration with IICUAE. The event brought together 50+ GCC travel professionals, media, Institutions (Consul General of Italy in Dubai Napoli, Advisor of the Ministry of Tourism Caramanna, Tourism Councilor of Lombardy Mazzalli, IICUAE President Campagna) highlighting Lake Como’s unique offerings.

    LAKE COMO IN THE MIDDLE EAST

    Como & Lecco Chamber

    On the occasion of the Arabian Travel Market, Tourmeon organized the event “Lake Como in the Middle East” to launch Lake Como as a premier Middle East destination, in collaboration with IICUAE. The event brought together 50+ GCC travel professionals, media, Institutions (Consul General of Italy in Dubai Napoli, Advisor of the Ministry of Tourism Caramanna, Tourism Councilor of Lombardy Mazzalli, IICUAE President Campagna) highlighting Lake Como’s unique offerings.

  • TUSCANY ROADSHOW

    UAE, Oman & Bahrain
    Tourmeon was appointed to organize the Toscana Promozione Turistica roadshow in the UAE, Oman, and Bahrain, attracting 120+ operators and media representatives. With the presence of Italian and local institutions, the events showcased Tuscany’s culture, cuisine, and heritage, strengthening GCC–Italy tourism ties and promoting Tuscany as a top destination.

    TUSCANY ROADSHOW

    UAE, Oman & Bahrain

    Tourmeon was appointed to organize the Toscana Promozione Turistica roadshow in the UAE, Oman, and Bahrain, attracting 120+ operators and media representatives. With the presence of Italian and local institutions, the events showcased Tuscany’s culture, cuisine, and heritage, strengthening GCC–Italy tourism ties and promoting Tuscany as a top destination.

  • WORKSHOP ITALIA

    ENIT – Italian State Tourist Board
    Tourmeon co-organized the ENIT Italy Workshop at Mandarin Oriental Jumeira, Dubai, bringing together 150+ GCC operators with 25 Italian partners and 4 regions. The event was graced by H.E. Lorenzo Fanara, Ambassador of Italy, ENIT CEO Ivana Jelinic, and a stunning performance by Arena di Verona Opera Festival celebrating its 100th anniversary.

    WORKSHOP ITALIA

    ENIT – Italian State Tourist Board

    Tourmeon co-organized the ENIT Italy Workshop at Mandarin Oriental Jumeira, Dubai, bringing together 150+ GCC operators with 25 Italian partners and 4 regions. The event was graced by H.E. Lorenzo Fanara, Ambassador of Italy, ENIT CEO Ivana Jelinic, and a stunning performance by Arena di Verona Opera Festival celebrating its 100th anniversary.

  • TRAVEL HASHTAG

    Abu Dhabi & Dubai
    Tourmeon co-organized four editions of Travel Hashtag in Abu Dhabi & Dubai, delivering diverse formats that united leading tourism professionals for networking, insights, and new collaborations. Under the auspices of the Italian Ministry of Tourism, Italian and local institutions, the event fostered stronger ties between Italy and 50+ GCC operators and media, featuring international partners such as Etihad, Emirates, FlyDubai, and ITA Airways, highlighting the Middle East’s pivotal role in global tourism.

    TRAVEL HASHTAG

    Abu Dhabi & Dubai

    Tourmeon co-organized four editions of Travel Hashtag in Abu Dhabi & Dubai, delivering diverse formats that united leading tourism professionals for networking, insights, and new collaborations. Under the auspices of the Italian Ministry of Tourism, Italian and local institutions, the event fostered stronger ties between Italy and 50+ GCC operators and media, featuring international partners such as Etihad, Emirates, FlyDubai, and ITA Airways, highlighting the Middle East’s pivotal role in global tourism.

  • VERONA & LAKE GARDA ROADSHOW

    UAE & Oman
    In partnership with Arena di Verona, Destination Verona & Garda Foundation, and Due Torri Hotel Verona, Tourmeon delivered an inspiring four-day Travel Breakfast Roadshow across Dubai, Abu Dhabi, and Muscat, bringing the timeless charm of Verona, the iconic magic of its Arena, and the serene beauty of Lake Garda directly to the GCC travel trade. The initiative was held under the auspices of the Italian Cultural Institute in Abu Dhabi and honoured by the presence of the Ambassador of Italy to the UAE, the Consul of Italy in Dubai, and the Deputy Head of Mission of the Embassy of Italy in Oman.

    VERONA & LAKE GARDA ROADSHOW

    UAE & Oman

    In partnership with Arena di Verona, Destination Verona & Garda Foundation, and Due Torri Hotel Verona, Tourmeon delivered an inspiring four-day Travel Breakfast Roadshow across Dubai, Abu Dhabi, and Muscat, bringing the timeless charm of Verona, the iconic magic of its Arena, and the serene beauty of Lake Garda directly to the GCC travel trade. The initiative was held under the auspices of the Italian Cultural Institute in Abu Dhabi and honoured by the presence of the Ambassador of Italy to the UAE, the Consul of Italy in Dubai, and the Deputy Head of Mission of the Embassy of Italy in Oman.

  • EMILIA ROMAGNA ROADSHOW

    UAE & Oman
    In partnership with Palazzo di Varignana, Fidenza Village, Food Valley, and Modenatur, Tourmeon organized three Travel Breakfasts across Dubai, Abu Dhabi, and Muscat, including presentations in key operator offices. The events showcased Emilia-Romagna’s culinary tradition, Motor Valley, luxury hospitality, and shopping experiences, welcoming 65+ GCC travel professionals in the presence of Italian institutions.

    EMILIA ROMAGNA ROADSHOW

    UAE & Oman

    In partnership with Palazzo di Varignana, Fidenza Village, Food Valley, and Modenatur, Tourmeon organized three Travel Breakfasts across Dubai, Abu Dhabi, and Muscat, including presentations in key operator offices. The events showcased Emilia-Romagna’s culinary tradition, Motor Valley, luxury hospitality, and shopping experiences, welcoming 65+ GCC travel professionals in the presence of Italian institutions.

  • SICILY & SARDINIA ROADSHOW

    UAE & Oman
    Tourmeon organized a series of networking Travel Breakfasts across Dubai, Abu Dhabi, and Muscat to promote Sicily & Sardinia, partnering with Mangia's Resorts, Ulisse Tour Operator, Cassata Travel, Duca di Salaparuta, & Cantine Florio. The events welcomed 75+ GCC travel professionals and, in the presence of Italian institutions, showcased regional delights and top operators, with the added value of in-office presentations for key operators.

    SICILY & SARDINIA ROADSHOW

    UAE & Oman

    Tourmeon organized a series of networking Travel Breakfasts across Dubai, Abu Dhabi, and Muscat to promote Sicily & Sardinia, partnering with Mangia's Resorts, Ulisse Tour Operator, Cassata Travel, Duca di Salaparuta, & Cantine Florio. The events welcomed 75+ GCC travel professionals and, in the presence of Italian institutions, showcased regional delights and top operators, with the added value of in-office presentations for key operators.

  • ITALIAN TRAVEL WORKSHOP

    Comitel & Partners
    Tourmeon collaborated with Comitel in Dubai to organize four editions of a high-level tourism workshop, bringing together 120+ GCC operators and Italian partners. Held ahead of the Arabian Travel Market, the events fostered networking, knowledge exchange, and strengthened Italy–Middle East tourism connections, with hundreds of operators participating.

    ITALIAN TRAVEL WORKSHOP

    Comitel & Partners

    Tourmeon collaborated with Comitel in Dubai to organize four editions of a high-level tourism workshop, bringing together 120+ GCC operators and Italian partners. Held ahead of the Arabian Travel Market, the events fostered networking, knowledge exchange, and strengthened Italy–Middle East tourism connections, with hundreds of operators participating.

  • UAE TRADE MISSION

    Visit Brescia & J Hotel
    Tourmeon organized the UAE Trade Mission for Visit Brescia and J Hotel, the official Juventus Hotel, hosting UAE operators for a breakfast meeting and visits to key offices. The events highlighted Brescia’s culture, heritage, and tourism offerings, along with the uniqueness of the only hotel owned by a football club, strengthening business connections.

    UAE TRADE MISSION

    Visit Brescia & J Hotel

    Tourmeon organized the UAE Trade Mission for Visit Brescia and J Hotel, the official Juventus Hotel, hosting UAE operators for a breakfast meeting and visits to key offices. The events highlighted Brescia’s culture, heritage, and tourism offerings, along with the uniqueness of the only hotel owned by a football club, strengthening business connections.

  • EMOTION ITALY – WEBINAR

    Campania Region | EU Project
    Tourmeon successfully hosted an online workshop to promote the itineraries of the Emotion Italy Project, an initiative funded by the European Union. The webinar gathered an audience of over 70 tour operators, travel agencies, and independent consultants from across the MENASA Region, showcasing the unique travel experiences of Campania.

    EMOTION ITALY – WEBINAR

    Campania Region | EU Project

    Tourmeon successfully hosted an online workshop to promote the itineraries of the Emotion Italy Project, an initiative funded by the European Union. The webinar gathered an audience of over 70 tour operators, travel agencies, and independent consultants from across the MENASA Region, showcasing the unique travel experiences of Campania.

  • EXPO EVENT

    Basilicata Region
    Tourmeon organized the EXPO 2020 Dubai event for the Basilicata Region, bringing together over 50 GCC operators, media, and tourism stakeholders. The event showcased Basilicata’s culture, heritage, and unique tourism offerings, strengthening Italy–UAE tourism connections. Moreover, we’ve supported hundreds of selected top private operators, strengthening tourism flows from the Middle East to Italy, bridging destinations and creating meaningful travel connections.

    EXPO EVENT

    Basilicata Region

    Tourmeon organized the EXPO 2020 Dubai event for the Basilicata Region, bringing together over 50 GCC operators, media, and tourism stakeholders. The event showcased Basilicata’s culture, heritage, and unique tourism offerings, strengthening Italy–UAE tourism connections. Moreover, we’ve supported hundreds of selected top private operators, strengthening tourism flows from the Middle East to Italy, bridging destinations and creating meaningful travel connections.